How much you make from a $16.95 book will depend on where and how it is sold.

FOR BOOKS SOLD DIRECTLY FROM YOUR WEBSITE OR AT LIVE EVENTS: 

• The Net Sales Price will be the $16.95, or a little less if you discount it.
• The manufacturing cost will be $2 – $4 (depending on POD vs. print-run).
• If you hand-sell the books from among your own initial inventory, or ship them yourself, those are your only costs. If you need to replenish your own stock from S&S’s warehouse, you need to take those costs into consideration.
• So, if you sell your book directly, your Net Profit will be: $12.95 – 14.95.

We recommend you pass along the cost of shipping and handling to your consumer. Sending via media mail throughout the U.S. is $2.58 and the cost of mailers is typically about $1-$1.50 per mailer, so you can generally charge back between $4-$5 for shipping and handling.

FOR PHYSICAL BOOKS SOLD DIRECTLY THROUGH AMAZON, B&N, OR OTHER RETAILERS (THE BOOK TRADE):

• The Net Sales Price will be $8.47 or 50% of the $16.95 (standard trade discount).
• The manufacturing cost will be about $2 – $4.
• For distribution, maintaining the trade relationships, warehousing, shipping, and accounting for book sales, SWP/SP receives a 40% fee from the Net Sales Price.
• So, for books sold through the trade, your Net Profit will be: $1.09-$3.09 ($8.47 minus $2-$4 [manufacturing] minus $3.38 [40% of $8.47]).
• Because author earnings vary greatly depending on the cost of  printing, SWP/SP increasingly recommends print runs that will yield a lower price point per book and we will work with the author to obtain the best price point per unit.

FOR E-BOOK SALES:

• E-books are currently sold at the price set by SWP/SP with author approval.
• For managing relationships and files, distribution to the trade partners, and for handling all customer service and accounting, SWP/SP receives a 20% fee from the Net Sales Price.
• There are two ways in which e-book earnings are calculated, depending on where the e-books are sold. The pricing for these two models is broken out here. Note Ingram’s fees and commissions, which are 5.6% of retail cost for the agency model and 7.5% of net for the wholesale model.
  

  E-BOOK Agency Model (e.g., Apple)
  	She Writes Press	Traditional Publisher
  List Price	$9.99	$9.99
  Retailer	$3.00	$3.00
  Fees/commissions	$0.56	$0.76
  Publisher	$1.40	$4.74
  Author	$5.03	$1.49
  E-BOOK Wholesale Model (e.g., Amazon)
  	She Writes Press	Traditional Publisher
  List Price	$9.99	$9.99
  Retailer	$5.24	$3.00
  Fees/commissions	$0.36	$0.76
  Publisher	$0.95	$4.74
  Author	$3.44	$1.49