How much you make from a $16.95 book will depend on where and how it is sold.

FOR BOOKS SOLD DIRECTLY FROM YOUR WEBSITE OR AT LIVE EVENTS: 

• The Net Sales Price will be the $16.95, or a little less if you discount it.
• The manufacturing cost will be $2 – $4 (depending on POD vs. print-run).
• If you hand-sell the books from among your own initial inventory, or ship them yourself, those are your only costs. If you need to replenish your own stock from IPS’s warehouse, you need to take those costs into consideration.
• So, if you sell your book directly, your Net Profit will be: $12.95 – 14.95.

We recommend you pass along the cost of shipping and handling to your consumer. Sending via media mail throughout the U.S. is $2.58 and the cost of mailers is typically about $1-$1.50 per mailer, so you can generally charge back between $4-$5 for shipping and handling.

FOR PHYSICAL BOOKS SOLD DIRECTLY THROUGH AMAZON, B&N, OR OTHER RETAILERS (THE BOOK TRADE):

• The Net Sales Price will be $8.47 or 50% of the $16.95 (standard trade discount).
• The manufacturing cost will be about $2 – $4.
• For distribution, maintaining the trade relationships, warehousing, shipping, and accounting for book sales, SWP/SP receives a 40% fee from the Net Sales Price.
• So, for books sold through the trade, your Net Profit will be: $1.09-$3.09 ($8.47 minus $2-$4 [manufacturing] minus $3.38 [40% of $8.47]).
• Because author earnings vary greatly depending on the cost of  printing, SWP/SP increasingly recommends print runs that will yield a lower price point per book and we will work with the author to obtain the best price point per unit.

FOR E-BOOK SALES:

• E-books are currently sold at the price set by SWP/SP with author approval.
• For managing relationships and files, distribution to the trade partners, and for handling all customer service and accounting, SWP/SP receives a 20% fee from the Net Sales Price.
• There are two ways in which e-book earnings are calculated, depending on where the e-books are sold. The pricing for these two models is broken out here. Note Ingram’s fees and commissions, which are 5.6% of retail cost for the agency model and 7.5% of net for the wholesale model.
  

  E-BOOK Agency Model (e.g., Apple)
  	She Writes Press	Traditional Publisher
  List Price	$9.99	$9.99
  Retailer	$3.00	$3.00
  Fees/commissions	$0.56	$0.76
  Publisher	$1.40	$4.74
  Author	$5.03	$1.49
  E-BOOK Wholesale Model (e.g., Amazon)
  	She Writes Press	Traditional Publisher
  List Price	$9.99	$9.99
  Retailer	$5.24	$3.00
  Fees/commissions	$0.36	$0.76
  Publisher	$0.95	$4.74
  Author	$3.44	$1.49