Interest has been building in special price promotions offered by BookBub and its competitors. We are happy to help you with us, but we have a word of caution. It’s easy for your project manager to ask Ingram to make a price change across platforms. It’s more difficult to make sure that the price change takes effect across all of the platforms. Indeed, sometimes the change Ingram has requested does not get reflected on all platforms in a timely manner. That being said, long lead times will help us help you prepare for special price promotions.

Additionally, it’s important to know that international retailers often try to convert the US price rather than accepting a provided international price. This, combined with a variety of different tax codes across the world, make international sales particularly difficult. Recently we’ve been experiencing such difficulty with this that we have to inform you that we cannot guarantee that all of the international platforms will be updated. Please take this into consideration when you weigh what you’re paying BookBub. If there is a particular territory that’s important to you due to the content of your book, please let us know in advance so that we can flag it with Ingram leading up to your sales dates.

Here is a list of the top platforms that we ask you to keep an eye on:

  1. Amazon
  2. B&N.com
  3. Kobo
  4. Apple
  5. iTunes

Let us know if there are others you want us to add to this list.

What you need to do:

  1. Notify us 10 business days prior to when you want your promotion to begin. For example, if you have a special price promotion that starts on the morning of September 21, you will need to ask us by the morning of September 7 to change the price. Having received the request 10 business days ahead of time, we will place it on our calendar to request the price change from Ingram a full 4 business days in advance of the start of the promotion. 
  2. Two full business days prior to the start of the promotion, you must check the platforms listed above to make sure you can find your e-book on each platform and to make sure the price change you requested has taken effect.
  3. Notify us immediately if any of the 10 platforms listed above have not reflected the change. That will give us two days to work with Ingram reps to correct errors before the price promotion begins.
  4. We cannot guarantee that Ingram or any of the Ingram-related platforms will not make mistakes. But we can do our best for you, and working with long lead times is our best bet in getting price changes made in time for your promotion.
  5. Please read this post, Seven BookBub Basics if You’re Doing It Yourself, by She Writes Press author Barbara Stark-Nemon: http://www.shewrites.com/profiles/blogs/seven-bookbub-basics-if-you-re-doing-it-yourself