While it can depend on your book and your audience, overall we recommend an author profile page, but there’s a difference of opinion. For some memoirists, for example, doing all your promotion on your personal page may make sense. For others, you may find that your real-life friends don’t want to only be seeing your promotional posts surrounding your book. There isn’t a simple one-size-fits all solution here, so we encourage you to look at what others in your genre are doing. If you’re building a platform for your current and future books, we still rest on advice to have a separate author profile page.