She Writes Press, SparkPress, SheBooks are now part of the SparkPoint Studio family, which means that we have an in-house publicity solution for authors through BookSparks—and we couldn’t be more thrilled. Working with BookSparks for your publicity is not required, but we encourage all of our authors to have a conversation with our CEO, Crystal Patriarche, to get a sense of what kind of publicity solutions we might be able to provide. If authors want to get other bids and/or to interview other publicists, we provide a list of publicists we recommend in our author handbook, which authors receive upon signing with us. At the end of the day, we strongly recommend that our authors work with an outside publicist, whether that be with BookSparks or another firm, as our experience has shown us that books without a publicity plan tend not to go very far, and our goal for our authors is that they will earn out their expenses and—icing on the cake—turn a profit. Short of a miracle or a streak of good timing and good luck, the only way to sell books is to have a solid publicity campaign.