Create a list of target authors—writers/authors you know or writers/authors a friend might know. You can of course reach for authors in your genre who you admire. A flattering ask goes a long way. You might also consider non-author experts in the subject you write about, as long as the person’s endorsement makes sense for your book. Watch Brooke’s video about soliciting blurbs here and also download our Author Handbook to review more advice about how to solicit blurbs.