Publicity and Marketing Archives - She Writes Press

VIDEO: What To Know About Hiring a Book Publicist (Start Early!)

Brooke Warner — Fri, 02 Jan 2026 21:59:28 +0000

The post VIDEO: What To Know About Hiring a Book Publicist (Start Early!) appeared first on She Writes Press.

How do I share my book listing to social media?

stable-swp — Wed, 07 Nov 2018 22:44:11 +0000

Sharing your book on social media platforms is a great visual way to reach current fans and create new ones. You can copy and paste the URL from your author page or book page (we encourage you to use Simon & Schuster’s listing which you can find by Googling or by asking your Project Manager about six months before your publication date). Paste the link into a post on your favorite social media platform, and share! Don’t forget to tag us: @shewritespress, and consider hashtags like #amwriting, or boosting your posts to reach new audiences.

The post How do I share my book listing to social media? appeared first on She Writes Press.

What does SWP offer by way of marketing and publicity? Should I hire an outside publicist?

stable-swp — Tue, 18 Apr 2017 22:41:24 +0000

She Writes Press offers “all list” marketing opportunities, which means that we are taking advantage of all kinds of marketing opportunities that come to us by way of Amazon, Simon & Schuster, Ingram, and elsewhere. We also have partnerships with Foreword and Publishers Weekly and you’ll see emails from us where we encourage you to consider enrolling in group ads (at a discounted price). SWP does not do individual title marketing and publicity, however. As such, we do recommend hiring an outside publicist or marketing expert. We have a list of recommended publicists in our Author Handbook, which can be downloaded here.

The post What does SWP offer by way of marketing and publicity? Should I hire an outside publicist? appeared first on She Writes Press.

How much should I pay to create an author website?

stable-swp — Tue, 18 Apr 2017 22:40:47 +0000

There are many free options available, like Squarespace, Wix, and WordPress. However, unless you know how to design a website, you’ll have to pay someone to do the design work for you. We have recommended web designers in our Author Handbook, which you can download here. Websites can cost as little as $2,000, and of course much more than that depending on who you work with and the complexity of the site. Please feel free to post on the Secret Facebook group (that you have access to once you’re a signed author) to get recommendations from your fellow authors! We absolutely recommend you have a website up and running by the time your book is published.

The post How much should I pay to create an author website? appeared first on She Writes Press.

Is it better to create an author profile page or a public profile on Facebook?

stable-swp — Tue, 18 Apr 2017 22:40:14 +0000

While it can depend on your book and your audience, overall we recommend an author profile page, but there’s a difference of opinion. For some memoirists, for example, doing all your promotion on your personal page may make sense. For others, you may find that your real-life friends don’t want to only be seeing your promotional posts surrounding your book. There isn’t a simple one-size-fits all solution here, so we encourage you to look at what others in your genre are doing. If you’re building a platform for your current and future books, we still rest on advice to have a separate author profile page.

The post Is it better to create an author profile page or a public profile on Facebook? appeared first on She Writes Press.

Should I pay for a review by Kirkus or other outlets?

stable-swp — Tue, 18 Apr 2017 22:39:47 +0000

It’s always a good idea to submit for unpaid reviews first. If your book isn’t accepted for a non-paid review, you can always go back to the same reviewer and pay for a review at a later date. Paid reviews are still non-biased, honest reviews. If the review is unfavorable, you can opt not to publish and share it. Please note that Kirkus specifically often offers discounted reviews, so sign up for their newsletter. The major trade review outlets are: Kirkus, Booklist, Foreword, Publishers Weekly, and Library Journal. We recommend working with your publicist to submit your work to all five, first traditionally, and then paid for those outlets that do paid reviews: Kirkus, Publishers Weekly’s Booklist, and Foreword’s Clarion Reviews.

The post Should I pay for a review by Kirkus or other outlets? appeared first on She Writes Press.